The DVR Drama: Denial or Doomsday
In Response to The DVR Drama: Denial
or Doomsday by Jill Davis:
- What is this new word, "TiVo-Proof"?? I couldn't find it in the dictionary,
yet I keep hearing it.
- And what is this insistence on retaining the old ways?? Playing games with
viewers by padding show times or adding contests just insults the intelligence
of public.? Face it, television has changed and we must change with it.
- In the early days of radio, some record companies put a stern warning on
their labels saying, "NOT FOR RADIO PLAY."? The thinking of the time was that
people were not going to pay for records when they could hear them for free on
the radio.? Putting a warning like that on a recording today would be
laughable.? The radio industry has promoted the recording industry far more than
it has hurt it.
- I see scripts in the near future where the characters talk about their
favorite products the way real people do around the water cooler.? I see
breakfast scenes where the character pours milk on his cereal from a real milk
container, with a real product label on it instead of a generic label that
simply says, "MILK."? I see cooking shows where they not only tell you to add
two tablespoons of butter, but they actually endorse a particular brand.
- A little imagination will do a lot more good than a bunch of hand wringing.
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