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Red Bull, North America/Santa Monica, CA

PURPOSE OF THIS JOB

Collect, edit, and publish content on RedBullUSA.com. Manage outbound messaging programs that deliver broader (# of subscribers/fans) and deeper (frequency of engagement) connections with Red Bull consumers and potential Red Bull consumers. Activities to include: editorial responsibility for RedBullUSA.com, development and management of email program plans and content, development and management of outbound messaging plans and content on social media platforms. These duties collectively should ensure that Red Bull's subscriber/fan base grows and becomes more engaged as demonstrated by performance of websites and messaging programs.





MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

1. Ensure that the best, most current, most compelling content is available on RedBullUSA.com

a. Create annual content plan for RedBullUSA.com.

b. Work with Red Bull teammates in the US and globally as well as with outside vendors to identify the best content and provide it to consumers via RedBullUSA.com and outbound messaging platforms (email, facebook updates, etc.).

c. Leverage various local and global events (from the global Content Pool and InfoNet) on RedBullUSA.com



2. Communicate with internal stakeholders re: editorial calendar, communications, and performance

a. Work with HQ and business unit communications managers, athlete managers, event managers, and moving images team to understand upcoming communications and media priorities.

b. Set timeframes for publishing and goals for views/engagement. Create clear expectations regarding priority, timing, appearance, and expected outcomes for content published on RedBullUSA.com

c. Set timeframes for publishing and goals for views/engagement in outbound messaging platforms including but not limited to: email, facebook fan updates, and headlines for RSS feeds on RedBullUSA.com



3. Define, develop, and manage outbound messaging program

a. Define, develop, and manage email program. Activate current subscriber base. Work with web editors and global team to integrate email acquisition program and consumer database into other digital marketing elements.

b. Develop broader (# of subscribers/fans) and deeper (frequency of engagement) connections between Red Bull and consumers via effective program design and content selection/editing.

c. Consult with teammates regarding frequency of communications on social platforms considering quality of content, fan/subscriber engagement, and fan/subscriber growth or attrition.





4. Manage measurement programs for RedBullUSA.com and outbound messaging

a. Create outbound messaging performance dashboard reports. Oversee report production, develop action plans for improvement, and distribute to managers and executive team.

b. Lead refinement of WebTrends platform for RedBullUSA.com. Create dashboards, oversee report production, develop action plans for improvement and distribute to managers and executive team.





KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE )

Ø Rich, innovative editorial/content experiences that help to deliver competitive advantage for the brand

Ø Measured and increasing consumer participation via RedBullUSA.com and outbound messaging programs

Ø Provide comprehensive and insightful analysis to support future strategies via web and outbound messaging

Ø Timely publishing of relevant, quality content in consumer communications.

Ø Tight integration of digital marketing into overall communications planning based on results

Ø Increased size and depth of engagement for Red Bull's fan/subscriber base.





KNOWLEDGE, SKILLS AND EXPERIENCE

Ø Dynamic publishing and/or outbound messaging professional with at least 5 years of experience

Ø Bachelor's Degree required, MBA a plus

Ø Editorial sense (Being the digital “Editor in Chiefâ€)->content and story developer with specific skill in digital communications.

Ø Self directed. Able to create plans, execute, and achieve results with little specific direction.

Ø Natural entrepreneurial instinct and ability to succeed in variety of situations and political environments

Ø Strong marketing understanding and excellent analytical skills

Ø Excellent production knowledge: use of content management systems, publishing workflows, approval cycles, publishing to multiple platforms

Ø Extensive knowledge of at least one robust content management platform used to power a large-scale site (knowledge of FatWire content management a plus)

Ø Knowledge of one or more of the following will be a plus: search engines, analytics applications, ad-serving technology and email systems.

Ø Excellent planning and project management competencies

Ø Strong knowledge of the consumer goods or lifestyle industries

Ø Ability to travel to Austria 2 – 3 times a year

Additional Info:



Full-time employees are offered an exceptional benefits program that currently includes company-paid Medical, Dental, Vision, Life insurance and Long and Short-Term Disability.



If that's not enough, we have an excellent 401k plan, a comprehensive tuition assistance program, and generous paid time off programs.



Come fly with us in 2010 and beyond!


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From Black Enterprise - 11 Mar 2010 23:27:20 GMT - job details - View all Los Angeles jobs

Job Title Director, Post Production Services... media outlets. Responsible for any additional clips and materials needing to be delivered to select media...
From Black Enterprise - 11 Mar 2010 23:23:58 GMT - job details - View all Burbank jobs

foursquare/New York City, NY

Foursquare

Foursquare is a leader in mobile-based social networking and local content services. Our mobile applications help users meet up with their friends on-the-go and discover exciting things to do in their communities. We're a small company delivering big things, and are looking for great people to help define the future of our company and the industry.

Foursquare is based in downtown New York City, and investors include Union Square Ventures and O'Reilly Alpha Tech Ventures.


Job Description

Foursquare is seeking a talented individual to serve as Marketing Director to design and implement a wide range of marketing strategies intended to drive user acquisition. While consumer outreach is the main focus of this role, you will also help develop communication materials for other key constituencies including venues, advertisers and agencies. Your background should demonstrate proven success in creating and delivering high-impact consumer internet marketing programs. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work.

This job will be based in our headquarters in downtown New York City. We offer a competitive compensation package including equity options for all employees.

Key responsibilities
• Design and own overall foursquare marketing strategy and manage day-to-day implementation of programs
• Manage and hone the viral invite path to facilitate user acquisition through friend invites
• Help redesign website calls-to-action and product marketing to drive new registered users
• Develop company approach towards additional avenues of consumer acquisition and brand building, potentially including agency relationships, SEO and SEM efforts, and mobile display advertising programs
• Build company collateral for venues, advertisers, agencies and API developer community to support sales and business development outreach efforts
• Oversee PR and Event marketing efforts
• Help shape internal data reporting needs to allow tracking, iterating and managing data-driven user acquisition programs
• Help define future staffing needs and potentially take on management responsibilities as organization grows

Requirements
• Bachelor's degree
• 5-10 years of relevant experience managing consumer marketing programs in an online or mobile environment and/or ad agency
• An ‘all rounder' with strong analytic skills, creative ideas, and business savvy
• Excellent written and verbal communication skills
• Comfortable in a small, intense and high-growth start-up environment

To apply, please send a resume and a brief email explaining your interest in foursquare. Please put ‘Marketing Director' and your name in the subject line of your email. Thank you!


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foursquare/New York, NY

Foursquare

Foursquare is a leader in mobile-based social networking and local content services. Our mobile applications help users meet up with their friends on-the-go and discover exciting things to do in their communities. We're a small company delivering big things, and are looking for great people to help define the future of our company and the industry.

Foursquare is based in downtown New York City, and investors include Union Square Ventures and O'Reilly Alpha Tech Ventures.


Job Description

Foursquare is seeking a talented individual to serve as Business Development Director to build and manage a wide range of strategic partnerships. Business development responsibilities will include outreach, deal development and partnership management with entities from the mobile ecosystem (e.g. carriers and handset manufacturers), media industry (both traditional and online), venues and aggregators focused on local advertising. Your background should demonstrate proven success in sourcing, negotiating, closing and managing complex strategic partnerships in the online and/or media industries. A strong internet product and ad market sensibility is preferred. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work.

This job will be based in our headquarters in downtown New York City. We offer a competitive compensation package including equity options for all employees.


Key responsibilities
• Deal sourcing, structuring, negotiation and closing with a wide variety of strategic partners
• Direct liaison with foursquare legal counsel to shape contract development
• Partnership management to insure closed deals are implemented successfully
• Help lead direction of evolving foursquare advertising product line and help drive other monetization initiatives
• Help define future staffing needs and potentially take on management responsibilities as organization grows


Requirements
• Bachelor's degree required, MBA or JD preferred
• 5-10 years of relevant business development experience
• Deep industry expertise and contacts in mobile and/or local content industries
• Sharp strategic thinker who can help design as well as execute foursquare partnership strategy
• Strong negotiation and contract review skills
• Excellent written and verbal communication skills
• Comfortable in a small, intense and high-growth start-up environment


To apply, please send a resume and a brief email explaining your interest in foursquare to jobs@foursquare.com. Please put ‘Business Development Director' and your name in the subject line of your email. Thank you!


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Media - Entertainment - Post Production - Digital... Digital Supply Chain, Media, Entertainment, Post Production, Encoding, Film, Video, Digital Media Sales...
From HireFinders.com - 11 Mar 2010 22:03:27 GMT - job details - View all Burbank jobs

Confidential/New York, NY

The Company is seeking an experienced and motivated DIRECTOR OF PUBLIC RELATIONS & CORPORATE COMMUNICATIONS. This newly created hand-on position will report into the VP, Marketing and be responsible for the development and delivery of multi-faceted external and internal communications programs that are aligned with the Company's strategic plan and are designed to build visibility, awareness and understanding of the Company's mission and brand. The successful candidate, in partnership with the Company's leadership team, will develop targeted communications to key constituencies including employees, partners, the technology and music industries, the media, and consumers. This person will help to develop, build, and implement a consistent message reflecting the diverse products and business models of the Company, the company, as a means to facilitate its evolving business goals and initiatives.

Responsibilities:

•Act as a key driver in the development and dissemination of a cohesive, effective and brand-appropriate external and internal communications plan which supports key business and product development efforts.
•Serve as a key communication thought leader and strategic advisor within the organization and with senior management on a variety of issues, trends, and developments that may impact the Company's positioning and brand equity.
•Partner with Marketing to build communication strategies that enhance brand reputation across critical internal and external stakeholders, including the news media.
•Develop and manage a thoughtful, nuanced, and targeted media relations campaign targeting both industry and consumer media to help to improve awareness, positive perception, and a deeper understanding of the Company's business and products.
•Develop, manage, and implement strategic corporate communications, including news releases and announcements, executive out-reach, video and digital presence, key speeches and business presentations, media training, corporate brochures and materials, and other company programs.
•Develop and execute a plan to increase visibility of key Company executives within the technology and digital media industries, which may include event/conference participation, speaking engagements, white papers, etc.
•Work directly with Marketing to develop a corporate communications strategy which impacts the Company's web site, email, corporate blog, etc.
•Work directly with Marketing to leverage external audiences including social media, blogs, etc. as key channel of traffic and new user acquisition.
•Work with Human Resources and key senior managers to develop and disseminate an effective corporate communications strategy which will provide employees a clear vision of the company's goals as well as the information they need to act as ambassadors of the Company brand.

Experience/Qualifications:

•8-10 years in-house and/or agency experience in corporate communications and public relations for consumer-facing digital entertainment brands.
•In-depth knowledge of key players, media outlets and mega-trends in the digital media landscape including music, video, and assorted consumer technology products.
•Trusted relationships with key press in the business, music, entertainment, digital media and consumer technology fields, and verticals both online and offline.
•Progressive approach to media relations with expertise in leveraging the latest and greatest media channels, outlets, and technologies which enable the widest reach and highest ROI for our corporate communications
•Innovative perspective and knowledge of emerging and social media channels
•Innovative, big-picture thinker and creative problem-solver.
•Excellent written and oral communication and presentation skills, including experience with both internal and external audiences


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