Geek Squad to the rescue

Best Buy's Geek Squad employs white-shirted men and women with snap-on
ties whose mission, for a fee, is to convert consumer wrath about
complicated gadgets into warm and fuzzy feelings.

The retailers' traveling alpha geeks help customers with everything
from home theater installations to virus removals to setting up gaming
consoles. They even program remote controls.

"It's less of a
do-it-yourself and more of a do-it-for-me marketplace now," said Sean
Skelley, a senior vice president of services at Best Buy. His company,
the nation's largest electronics retailer, acquired Geek Squad in 2002
and turned the 60-employee company into a 6,200-strong 24-hour service.

Since
August, it's had a Geek Squad precinct in each of its 650 stores. Now
it's selling house-call gift cards, including a $129 card specifically
for setting up digital camera equipment and software.

Problem-solving missions include any electronics -- not just Best Buy purchases. Click the link to read the full article...

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