Project GameLight
Sponsored by Groove Networks, ImmersiveGaming.com and ARGN.
In the same vein as Project Greenlight, teams of game developers will
submit ideas for ARGs. After choosing the three best submissions,
viewers will be able to follow along online, watching the teams develop
these games through outlets such as webcams, text messaging and mobile
phone conversations.

www.immersivegaming.com
Keep an eye out for the new book and online reality show.

Back in September of 2004, we told you about Alternate
Reality Games (ARGs) , a form of interactive storytelling, or "immersive
gaming", involving numerous types of media, such as text messaging,
commercials, newspapers, email, voicemail, snail mail, video games,
animation and phone calls. As the genre is slowly generating more buzz and
more followers, we thought we'd let you know about two of the most recent
developments in the world of ARGs.

Written by multiple ARG creator Dave Szulborski and edited by media theorist Joseph Matheny, This is Not a Game: A Guide to
Alternate Reality Gaming is the first book devoted to ARGs.
Szulborski and Matheny, along with Steve Peters, the founder and webmaster of ARGN, an ARG news site that serves as the hub of online ARG activity, have also recently teamed up with Microsoft
subsidiary Groove Networks to create the ARG-based online reality show
Project Game-Light. In the same vein as Project Greenlight,
teams of game developers will submit ideas for ARGs. After choosing the
three best submissions, viewers will be able to follow along online,
watching the teams develop these games through outlets such as webcams,
text messaging and mobile phone conversations.

While ARGs are still somewhat unknown to the general public, we think
the launch of an online reality show based on ARGs will generate even more
buzz around the subject. And as a reminder to marketers, remember that
ARGs serve as a unique way to advertise and promote brands.