TV still the 800 lb. gorilla

A study of consumers' daily use of media concluded the average person watches television four hours a day and spends two hours a day on the PC. The Middletown Media Studies II, conducted by researchers at Ball State University Center for Media Design, found 96 percent of people spent a third of their day using two or media at the same time, most often the Internet and television. Bob Papper, a co-author of the study, said, "As a society, we are consumers of media. The average person spends about nine hours a day using some type of media, which is arguably in excess of anything we would have envisioned 10 years ago." Television is still the 800-pound gorilla because of how much the average person is exposed to it, Papper said. "However, that is quickly evolving. When we combine time spent on the Web, using e-mail, instant messaging and software such as word processing, the computer eclipses all other media with the single exception of television." For more information about the research.
Source: MarketWatch